About me

I’m the Pricing Professor, a hidden figure with over 20 years of pricing know-how and a deep dive into scientific research. My identity stays under wraps, by choice. Why? Pricing is packed with consultants, those big-name players like McKinsey or Simon-Kucher who win over execs with their shiny titles. That’s not my game. I don’t want you to care about my name or brand. I want you to dig into my ideas, learn something useful, and reach out if it sparks your interest.

I’ve worked with big companies, outsmarted market ups and downs, and brought my scientific research experience to the table. After 20+ years, I’ve watched pricing plans crash and burn, and I’m tired of the fluff. That’s why I created the V2C Model, a straightforward tool that’s helped lift profits for many companies.

Every day, I build pricing models for companies, turning raw data into plans that work. I’m here for pricing managers buried in spreadsheets, consultants hunting for real advice, SaaS founders fixing their pricing hiccups, CFOs balancing the books with smart pricing, and academics turning ideas into action.

Check out the V2C Model to make your pricing stronger. No consultants, no big-shot egos, just you, the facts, and me. Got questions? Drop me a line. Let’s build something real together.

"The important thing in pricing is not to chase competitors' prices, but to discover new ways of capturing value."

The Pricing Professor

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